Now this year, Apple is set to sacrifice the quality of screen for margins on iPhone portfolios. The newest reports from the supply chains and analysts recommend that one of the Cupertino-based company will choose cheaper LCD screens for the latest iPhones which expected to release in September 2018. That’s the grand news for the Apple’s fans, but it departs the iPhone lagging behind the Android devices regarding appearance and quality.
The biggest advantages of OLED screens is very well-known at this stage. A key is one of the reduced power requirements which is mainly important as the display or screen and might be one of the biggest exhaust on a smartphone’s battery. The screen has a greatly wider performance angle before the colors start to become washed out, and the colors which presented by an OLED screen could be much more exciting and ‘pop’ out of the screen.
In contrast, the LCD screens will require some more power than the entire screen must be backlit, including the ‘black’ pixels, unlike OLED where the individual pixels provide the illumination. The colors will wash out, and the viewing angle is narrower, and also the motion blur is far more prevalent than others.
We will only assume that the consequence of choosing the cheaper LCD screen will evaluate heavily on the mind of Apple’s company.
In the last year’s new iPhone that is a mix of the iPhone 8, iPhone 8 Plus and iPhone X including the first OLED-equipped iPhone and also the two LCD based units. Tim Cook and his team were included on a heave of interest in the advanced and latest iPhone X. That super-cycle will never appear, suppliers had orders cut in the quarter following the launch, and while the iPhone X might have broken the Apple’s internal records, and also the external evidence points to it by falling short of the ambitious targets which placed by Cupertino.
Apple upping the accessibility of LCD units will simply be that the Apple is reflecting the same sales pattern as in the last year and also ordering parts on that basis, and that is not on the illusion of iPhone X sales it was hoping by the users.
There are some other advantages for keeping a mix of LCD and OLED in the iPhone’s portfolio. But it will not only stay with cheaper LCDs on very lower priced handsets which increase the average revenue per handset, but it will also amplify the attractiveness of Apple’s higher-end iPhones which will dispatch with the OLED technology.
As the Apple’s market shares the smartphone market which continues to fall, it is increasingly dependent on enhancing the average revenue per handset or might be in switching customers to handsets with bigger margins. Keeping the high-end as expensive and as pleasing as possible to make upselling from the lower handsets will be a key strategy.
The latest model of iPhone is expected to be announced at an event of Apple in the early of this September, with the availability of the first US models in this late September.